Contact and Social

New Zealand businesses adopting online presence, but still a long way to go

Internet openThere is good news and bad news on the online business front in New Zealand.

First, the bad:

Only 41% of small and medium enterprises (SMEs) in New Zealand have a business website, which is up from 34% in March 2013, according to BusinessNZ.

Less than a quarter of the more than 1000 SMEs surveyed by accounting software business MTOB had a social media presence.

BusinessNZ chief executive Phil O’Reilly said small Kiwi businesses should be investing in a website to stay competitive.

”Increasingly businesses do need them and not just any old website either, but a pretty professional effort,” O’Reilly said. ”If you don’t have a website and if you’re not investing in it sufficiently then I think you’re missing out competitively.”

And now, the good:

From that bit of bad news comes some good news for certain sectors.

The manufacturing and wholesale industry and the retail and hospitality sectors are leading the way in online adoption.

MYOB CEO Tim Reed said it is exciting to see more New Zealand businesses recognise the benefits of the internet.

“More New Zealand businesses are beginning to embrace the opportunities the internet is offering – from access to international markets to increased engagement with their customers,” he said. “It’s particularly encouraging to see key sectors like manufacturing and retail leading the way. These are businesses where the access to international markets and greater depth of customer interaction that the internet provides can make a real difference to the local economy.”

Of the main centres, Auckland has the highest level of online participation at 51%, with Wellington and Christchurch both on 48%. Across the rest of New Zealand, just 45% of businesses are online.

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